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Yoga's Evolution in America's Wellness Revolution
Yoga's Evolution in America's Wellness Revolution
Yoga has gone surprisingly mainstream, and behind this successful growth is an unseen but predictable pattern spelled out in Megan McDonough's "Yoga’s Evolution in America’s Wellness Revolution". Once you know these hidden decision points, you can understand why some people accept the invitation to try yoga while others reject it outright, or why some stay with the practice for years while others fade out after only a few sessions.

Once the out-of-sight process is revealed, what was mysterious becomes obvious, and you can take the right action at the right time to bring more people to yoga or encourage more people to stay with the practice over the long haul.

Reading this report is like an explorer using binoculars to see the distant horizon. What’s over there that might be useful? You never know until you look. This tool for seeing further and deeper teaches you in 42 pages how to turn myopic sight into 20/20 vision:

* Understand why some people decide to try yoga while others sit on the sidelines.

* Uncover the key components of turning a “try” into an ongoing habit.

* The four steps that must be addressed to meet the needs of the
fearful newcomer and the long-term, committed student.

* Marketing strategies Fortune 500 companies use that work for the
yoga professional on a shoestring budget.

* Questions to ask so you identify wasted effort or ill-advised
marketing messages.

Yoga’s position in the healthcare market is unique. Yoga’s Evolution in America’s Wellness Revolution considers:

* The potential problems of being linked to an ailing healthcare system.
* How the practice of yoga addresses an unmet need in healthcare.
* The obstacles we face as the open and unregulated practice of yoga
in the face of health insurance.

Author Megan McDonough is a consultant for the Kripalu Center, Phoenix Rising Yoga Therapy, and other wellness organizations as well as a trainer and Yoga instructor.
Price
$29.95

YH Members: $28.45


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SKU: 1070-80102








Customer Reviews
"Through Megan’s insights and research in Yoga’s Evolution in America’s Wellness Revolution, I am able to direct students and teachers of Yoga to a practical guide enabling them to navigate the unknown channels (to many of us) of marketing. It is an essential guide that will enlighten all of us to express and blend the wisdom teachings with the modern world with integrity and success."
Nischala Joy Devi, master teacher
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